The copywriter Eugene Schwartz once said: “You don’t have to have great ideas if you can hear great ideas.” He tells the story of a copywriting job he once had. He met up with his client and got him talking about the product. The client ended up talking for several hours while Schwartz sat back […]
Go to a bookshelf and open a book. I bet you can tell straight away whether it’s easy to read. These days, you have to make your writing look inviting to have a chance of being read. So here’s 7 tricks I use to make people read what I write:
Do you have access to LinkedIn publishing platform yet?
Go to LinkedIn and look at the top of the screen. Do you see this little blue pencil inside the status bar? If you do, you have access to LinkedIn Publishing Platform…
You walk into a room and find a small white box.
Carefully, you open the lid. What do you see inside?
Some people say a diamond. Some people say an apple. Some people say a frog. It doesn’t really matter. The point is, the box is never empty.
The worst thing about trying on new clothes? Putting the old ones back on.
The shirt you walked in to the store with suddenly feels like an old rag compared to the neat threads you brought into the changing room.
It’s like that with design. Here’s why…
In 1932 Dale Carnegie published a book called How to Win Friends and Influence People.
Today, it’s sold 13 million copies. Most people read it and think: “That’s interesting”, then shut the book and forget all about it. But I heard a story about Warren Buffett, one of the world’s most successful investors. Apparently, he’s fascinated by it. So much that he decided to do a statistical analysis of what happened if he followed Dale Carnegie’s rules – and what would happen if he didn’t.
Staff Q&As are a great tool to answer employees’ questions, and make the organisation accountable. And in internal communication, running these often falls to you. But while transparency is good, you’ll occasionally have to field questions that cross the line between challenging and disruptive.