Every week I meet people who are too scared to make their writing simple. They say: “It’s all very well for you, but I have to sound professional. We don’t talk like that in my business.” For a long time I’d try to convince them otherwise. But now I’ve given up. Instead, I introduce them […]
Today, Gatehouse is releasing the latest State of the Sector – our annual survey of the IC profession. The research shows you the core processes and practises that our profession is focusing on – and reveals how your organisation stacks up against the rest of the industry.
Public speaking is the #1 fear. No kidding. One of the worst experiences of my life was when I first stood up to speak in front of 200 people. I corpsed, to use the technical term. This happened 10 years ago at a magazine industry conference. The organiser had casually invited me to speak, and I’d casually […]
When you’re in a bar or club with loud rock playing, you have to scream to be heard. That’s because in rock music, most of the energy is right around 1 kHz – exactly the frequency where speech lies. Hip-hop, by contrast, puts most of its energy above and below the mid-range. So when when […]
Picture the moment your writing lands in front of your reader. Usually, you’re competing with every distraction under the sun: emails, phone calls, the 40 other tabs in Chrome. How do you cut through? Simple – take your message and tie it to a story. I collect stories that I can use to explain things. […]
In 2003, three students started a video games company. They made game after game, hoping that one would be successful. Six years later they’d produced 51 titles. None of them were hits. For their 52nd game, they decided to make a simple puzzle physics game called Angry Birds. Today their company – Rovio Entertainment – […]
Writing is seen as an art. Something subjective that you feel, but can’t really measure. Turns out, that’s not necessarily true. In Tim Ferriss’s book The 4 Hour Body, he features the case study of Phil Libin. Phil wanted to lose weight, but he’d failed at both dieting and exercise on and off for years. […]