All you have to do is listen

The copywriter Eugene Schwartz once said: “You don’t have to have great ideas if you can hear great ideas.” He tells the story of a copywriting job he once had. He met up with his client and got him talking about the product. The client ended up talking for several hours while Schwartz sat back […]

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Fail on the page

You walk into a room and find a small white box.

Carefully, you open the lid. What do you see inside?

Some people say a diamond. Some people say an apple. Some people say a frog. It doesn’t really matter. The point is, the box is never empty.

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4 Inspirational Stories about Great Leadership

In 1932 Dale Carnegie published a book called How to Win Friends and Influence People.

Today, it’s sold 13 million copies. Most people read it and think: “That’s interesting”, then shut the book and forget all about it. But I heard a story about Warren Buffett, one of the world’s most successful investors. Apparently, he’s fascinated by it. So much that he decided to do a statistical analysis of what happened if he followed Dale Carnegie’s rules – and what would happen if he didn’t.

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How to Survive a Difficult Q&A

Staff Q&As are a great tool to answer employees’ questions, and make the organisation accountable. And in internal communication, running these often falls to you. But while transparency is good, you’ll occasionally have to field questions that cross the line between challenging and disruptive.

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