Steve Martin’s strangest gig

Steve Martin finishes a stand-up gig when something weird happens – the audience refuses to leave. “Show’s over!” he says, but the audience just sits there. Nothing can convince them to leave! They think it’s all part of the act. Because he’s performing in a university hall on a stage with no wings, he has no option but […]

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Becoming a Listening Organisation at Intel Corporation

Christy Leonhardt explains how Intel Corporation’s communicators have learned to leverage segmentation techniques and internal social networking to understand and reach their employee audiences. “Our external marketing teams are experts in terms of using segmentation techniques like building consumer profiles to target specific markets for our products; our internal employee communications team, however, has run into challenges […]

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