Paul McCartney tells a story from his childhood. One day, word reached him and George Harrison that somewhere in Liverpool there was a man who knew how to play the guitar chord ‘B7′. The two boys took out the bus map, planned a route, and knocked on the unknown door in a remote part of […]
Ever wondered how you measure up? Each year, Gatehouse surveys internal communicators across the industry for our State of the Sector report. You can now download your copy of this year’s report…
Steve Martin finishes a stand-up gig when something weird happens – the audience refuses to leave. “Show’s over!” he says, but the audience just sits there. Nothing can convince them to leave! They think it’s all part of the act. Because he’s performing in a university hall on a stage with no wings, he has no option but […]
Christy Leonhardt explains how Intel Corporation’s communicators have learned to leverage segmentation techniques and internal social networking to understand and reach their employee audiences. “Our external marketing teams are experts in terms of using segmentation techniques like building consumer profiles to target specific markets for our products; our internal employee communications team, however, has run into challenges […]
Mick Jagger is watching James Brown at the Harlem Theatre in New York. The Godfather of Soul is half-way through ‘I Feel Good’ when he suddenly turns his back on the crowd. Brown begins to dance facing his band – waving his hands and snapping his fingers to their beat. The audience think it’s all […]
Finding Nemo was the biggest selling DVD in history. And there’s a great communication lesson in how director Andrew Stanton got it made.
David Lee Roth jumps down from the Van Halen tour bus and makes a bee-line for the concert hall.
Opening the dressing room door, he spies a bowl of M&M’s and drops to his knees, combing through the sweets inspecting each one.
If Roth finds just one brown M&M, tonight’s show could be canned…