Conversations at 1 kHz

When you’re in a bar or club with loud rock playing, you have to scream to be heard.

That’s because in rock music, most of the energy is right around 1 kHz – exactly the frequency where speech lies.

Hip-hop, by contrast, puts most of its energy above and below the mid-range. So when when the music’s pumping, it’s relatively easy to have a conversation over it.

This is by design. Hip-hop is social music first and foremost.

It’s like that in internal comms.

You can design your comms to be a performance, or you can design it to facilitate conversation rather than drown it out.

Which would you choose?

Gatehouse is growing in 2015. If you think we should work together, get in touch.

One Response to Conversations at 1 kHz

  1. Properties Namibia June 12, 2017 at 4:55 pm #

    Just a quick note to express my appreciation. Take care