When you’re in a bar or club with loud rock playing, you have to scream to be heard.
That’s because in rock music, most of the energy is right around 1 kHz – exactly the frequency where speech lies.
Hip-hop, by contrast, puts most of its energy above and below the mid-range. So when when the music’s pumping, it’s relatively easy to have a conversation over it.
This is by design. Hip-hop is social music first and foremost.
It’s like that in internal comms.
You can design your comms to be a performance, or you can design it to facilitate conversation rather than drown it out.
Which would you choose?
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