Communications Executive

  • Permanent
  • London

Transport for London
Website

Overview of role
As the Communications Executive you will support the management and development of TfL’s employee digital channels.
You will provide publishing support, engagement with the content editorial and ownership communities, implementing content governance and maintenance. You will helping to ensure the digital channels support the business in achieving its objectives. You will be responsible for campaigns to ensure continuous improvement and understanding of impact of communication and engagement throughout the business.
Key Accountabilities
  • Support in delivery of employee communications plans and tactics, through the full range of communications channels and tools. Working with team members and stakeholders to help them develop engaging and compelling news, features and content for our digital channels.
  • Manage requests from the business and content editors/owners for new digital channels content, working to the agreed process for new content development and conducting contextual research and user testing as required.
  • Recommend innovative and involving approaches to digital employee communications, by evaluating the effectiveness of all campaigns and activities. Produce regular reporting to update and inform the business of intranet usage and management. Work with the business to support ad hoc reporting and analysis requests.
  • Own and manage Pan TfL employee communications and engagement assets such as photos, brand and videos to ensure consistent and compelling communications across wider ECE team.
Skills & Experience
  • Robust project management skills, able to create and deliver plans and co-ordinate the contribution of multiple stakeholders in different business areas to deliver targeted business outcomes.
  • Previous experience of running digital communications projects and campaigns in internal environments and across the full range of media (in particular intranets and enterprise social media), with measurable positive impact and return on investment.
  • A highly-motivated, creative self-starter able to work on their own initiative with excellent organisational skills and the ability to work to tight deadlines/budgets and build strong working relationships.
  • Exhibits skills in drafting communications independently based on the materials that are available. Demonstrates comfort with different writing styles and visual forms of communication to present complex information and concepts in a way that is relevant and accessible.
  • Proven track record of creating, implementing, tracking and evaluating creative and effective employee communications and engagement plans.
Knowledge: 
  • Extensive knowledge of digital channels and associated contentment management systems and the associated standards and legislation (e.g. W3C, Equality Act 2010)
  • Effective employee communications techniques and delivery across the full range of face-to-face, digital (including social media), print and broadcast communication channels.
  • Able to identify communications opportunities, providing practical and proactive communications guidance and support to address business and operational issues in a customer-facing environment.
  • Deep understanding of what makes digital content work and how to structure content effectively.
Equality and Diversity
We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, colour, gender, sexual orientation, age or disability status.
Application Process
 
Note: Short listing is carried out on the basis of the information that you provide in this section. Please include ALL relevant information against the criteria, even if it is stated elsewhere in your application.
Apply using a two page CV and covering letter.
Think carefully about the skills, knowledge and experience outlined in the job description and ensure your CV reflects the requirements of the role.
We will endeavour to give candidates as much notice as possible but some interviews/assessments will be organised at short notice and may require a degree of flexibility.
Closing date: 18th February 2018 @23.00hrs
 
We reserve the right to close the application window early if we receive a high volume of suitable applications.  
We aspire to be as diverse as the city we serve, and we welcome applications from all sections of the community.
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