Role Purpose[Based in Birmingham] the role holder is responsible for the development and implementation of employee communications plans across CMB UK (the ring-fenced bank) ensuring that all messages are aligned to the UK strategy and the HSBC global strategy.
The role holder will be key to supporting the creation of the identity of CMB UK and undertaking Employee Communications activities to support the positioning of this new brand within the UK and its employees.
There will be an emphasis on connecting employees to our company purpose, business priorities and to each other through close collaboration, opportunities for two-way dialogue with leaders and effective line manager communications.
Key duties may include the following:
Ensure that the employee communications plan is aligned with the employee communications strategy
Ensure organisational initiatives and projects are successfully communicated to employees and stakeholders
Plan, edit and write content for a variety of internal communications mediums, such as staff intranet or regular email bulletin.
Use social media to communicate with staff internally
Ensure internal communications messages are consistent across all mediums and for different departments of the organisation
Ensure internal communication messages are consistent with external communication messages
Respond to feedback from staff
Handle the internal communication response to crisis situations which affect organisational perception and reputation
Advise senior executives of developments throughout the organisation
Impact on the Business
Develop knowledge and understanding of CMB UK strategy, direction and initiatives. Plan and implement effective employee communications programmes and ensure they support the HSBC strategy, values and purpose.
Contribute to the execution of CMB UK communications campaigns and projects that support HSBC themes.
Consider the external implications of implementing employee communications campaigns and projects and collaborate with media relations colleagues on external messages to mitigate risks
Create compelling content and messages using story-telling to engage employees about the progress and priorities of CMB UK, aligned to our purpose, strategies and values
· Plan and implement effective employee communications programmes that support: Business banking
Customers / Stakeholders
Create compelling content on CMB UK strategies/campaigns globally.
Maintain knowledge of stakeholder requirements, competitor activities and market trends to influence the future communications
Work seamlessly and collaboratively with businesses and functions, and other key stakeholders, in delivering high standard and relevant employee communications
Engage local employees by delivering the messages through appropriate programmes and channels
Leadership & Teamwork
Work collaboratively with colleagues in the Global Businesses and Global Functions to ensure seamless delivery of campaigns for CMB UK
Provide communications advice and support to the Head of Communications, CMB UK
Proactive sharing of knowledge and best practices across the CMB UK communications team
Keep up-to-date with latest employee communications research, techniques and approaches, and network externally with peers
Anticipate and identify issues that require a communications response, escalate accordingly
Personally demonstrate a high standard of HSBC’s values
Operational Effectiveness & Control
Awareness of Employee Communications CMB UK budget
Ensure adherence to all Global Communications set governance and policies
Comply with Group policies and procedures and maintaining all required records
Operate within Global Communications governance frameworks
Local Job Requirements
Role holder will report into the newly created role of Head of Communications, CMB UK
An integrated approach to communications is critically important for the success of HSBC as a global bank
The role holder is accountable for the integrity of communications advice and delivery for CMB UK
The role holder performs an important role in the management of reputational risk – vital to protecting and enhancing HSBC’s reputation in the market and with employees
Understanding how to create great content across a variety of channels and formats and have in-depth knowledge about the strengths and weaknesses of each medium as well as keeping abreast of new channels and developments in efficacy of these channels
Knowledge & Experience / Qualifications
· Proven track record in developing, managing and implementing effective communications strategies
· Ability to contribute strategically to the overall communication response to key campaigns, projects and issues.
· Ability to understand business issues and devise communication solutions that deliver results, constructing fresh approaches where appropriate and making connections to other issues.
· Ability to interact with and advise senior management
Able to work within an ambiguous environment, prioritise and reconcile competing demands and resolve complex issues
Under the Company’s internal ‘Back to Front’/’Front to Back’ transfer policy this role may be classed as High Risk. As a result, internal candidates may require enhanced approvals and vetting checks if they are currently employed in a Front Office department, or if they have worked in a Front Office department within the last 5 years (please refer to the HR FIM definition for further guidance). The enhanced approvals and vetting would need to be completed before the candidate will be confirmed in the role.
We are an equal opportunity employer and are committed to creating a diverse environment.
Job Field : Communications and Public Relations
Primary Location : Europe-United Kingdom-West Midlands-Birmingham
Schedule : Full-time Shift : Day Job
Type of Vacancy : Global vacancy
Job Posting : 30-Oct-2017, 16:46:45 Unposting Date : 29-Nov-2017, 23:59:00