Building a family of brands, for the world to love, generation after generation
Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.
We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.
We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. This year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.
We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability – generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.
For further information, please visit www.pentland.com.
Key Purpose of Job:
This is an exciting opportunity for an experienced and creative internal communications professional to lead the internal communications team and create a compelling and inspiring story for our people, both in times of change and transformation, as well as around usual business activity and performance.
The individual in this role will develop a clear internal communications strategy and plan and then deliver a wide range of internal communications campaigns and activities. This role will also lead and manage specific change communication initiatives, in a way that supports, builds and harnesses our culture.
This role will be a key part of the Organisation Development team, ensuring that communications play a strong role in building and reinforcing our culture, as well as driving performance and engagement.
Strategy and planning
Ensuring alignment with the Head of External Comms and Organisation Development Manager, lead the development of the Pentland Brands internal communications strategy and plans.
Bring the plans to life through clear, consistent, creative and compelling multi-channel internal communications campaigns and activities.
Effectively manage the function budget, looking for ways to maximise the return on investment.
Working with key stakeholders across the business, ensure that all internal communication messages, activities and scheduling align with and support the business strategy, brand proposition, People &
Workplace Strategy, and with external communications.
Engage the Pentland Executive team and Business Manager in order to effectively oversee the production of, and create the narrative/content for, the all-company quarterly webcasts, webinars and the Exec/Leadership roadshows (incl. content briefs, scripts, presentations, films).
Work directly with senior stakeholders and business functions to develop and deliver best in class change communications programmes including developing content (briefings/scripts/presentations) and helping them to deliver key messages with impact.
Develop the editorial proposition for MyPentland (intranet) and oversee and sign-off content across several internal channels including MyPentland (intranet), newsfeeds (Yammer) and e-briefs (Campaign Monitor).
Work directly with the in-house creative agency to brief-in design, photography and film projects/initiatives.
Monitor and measuring employee feedback, making recommendations and improvements accordingly.
Create tools and frameworks to enable and empower effective internal communications across the business.
Manage the internal communications for business continuity planning.
Manage the Pentland Brands tone of voice workshops and ensure that all internal communications are delivered in the Pentland Brand tone of voice.
Create and develop active and engaged internal communications and MyPentland champions networks
What you need to have
A strong track-record in creating, leading and delivering impactful internal communications strategies, plans and campaigns, aligned to the business and communications strategy.
A strong track-record in leading internal communications for complex international commercial organisations.
Excellent writing, editing and proofreading skills and the ability to write in our company tone of voice.
Outstanding organisational and event management skills.
The ability to devise, develop and manage creative briefs.
An agile approach and an understanding how to best set, monitor and measure internal communications activities with a view to continually improving outputs.
Sound and demonstrable knowledge of internal and change communications best practise and new/emerging communications technologies.
Strong and persuasive presentation skills
Experience of working in a matrix organisation
What we need to see in you
Passionate about working for a brand building company that values doing business the ‘right way’
Brilliant at building an internal and external network
Someone with gravitas and humility, who can work with and advise senior management, and engage with people at all levels of the organisation
Able to see the big picture but with a can-do attitude and the technical ability to deliver the details
Hands on and not afraid to get stuck into delivering
Collaborative and a strong influencer
Someone who embraces change and thrives despite ambiguity
Curious and inquisitive, with a strong desire to learn