Tailor your tools!

Today our internal communication tools are getting increasingly sophisticated, but nothing can guarantee you to reach your audience.
When I was working for Total, in a pilot site for internal communications, I conducted a survey to understand which tool was the most efficient. What I discovered is that the internal public of the company doesn’t follow the same trends according to its age group.
For example, the employees in between 25 and 45 years old are more likely to be receptive for more technological and sophisticated tools. Meanwhile, the more mature employees still focus on paper.
This survey allowed us to reduce the quantity of  paper produced and to tailor the tool to its right audience.
Dr. Vanessa Marcié 
Specialist in Corporate Communications/PR
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